About Chattanooga Flooring Center

Get to know your Chattanooga, TN area flooring experts
Flooring design professionals in the Chattanooga, TN area - Chattanooga Flooring Center
Our company is guided by our mission statement:
To listen to our customer’s needs, then professionally provide service and material at a great value. Honoring God and always treating others as we wish to be treated.
Chattanooga Flooring Center is both a Commercial and Residential Flooring Dealer. Founded in 2008 and now a proud subsidiary of Atlanta Flooring Design, we offer quality products, excellent services, and unbeatable pricing! We are dedicated to our customers and their concerns.
Our Team consists of highly qualified sales professional ready and eager to serve you! We would love the opportunity to become a partner with you and help provide solutions to all your flooring needs. Exceeding your expectations is our goal.

Awards & associations


Our Team

(Click on bios to learn more)

Richard Keene

Branch manager

Richard a graduate of Troy State and former professional golfer brings 35 years of experience in the builder supply industry with Tennessee Plywood & Door. His attention to detail and ability to follow through assures that he will meet the client’s needs and expectations on time and on budget.


Sales Representative

I have 20 years in the flooring industry. I enjoy working with customers helping them find their perfect flooring. I listen to their needs and provide them with the flooring that is perfect for them and their home. Whether it is building a new home, remodeling an existing, or fixing up to sell I am your girl. I do my best to provide your with a quality product, at a great price, and excellent customer service.


Sales Representative

18 years of experience in the flooring industry. I love making my customers happy and engaging in their style. Customer satisfaction is my number one goal. I will be with you from the beginning of your flooring project until the end. I am a member of the Uptown Chapter of BNI in Chattanooga which means I can help put customers in contact with reliable, experienced professionals in other fields such as roofing, windows, gutters, etc. needed when remodeling your home.

Rhonda Greene

Sales Representative

Ronnie Norton
Quality Control Specialist
Our Core Values Statement:
Teamwork through trust and respect. We believe that people are our most valuable asset. We believe that our word and dedication to service is a result of our people and our culture. We believe that together as a team, using or diverse talents and skills, we can achieve more. We will help each other to balance our commitments to excellence, our customers and our community. How we perform as individuals, will determine how we perform as a team.

We believe in doing what is right for our customers and fellow team members. We will make every effort to uphold the Core Values and Mission Statement in every action we take and in every decision we make. Our service and reputation rest upon the integrity of each individual’s efforts.Our goal is to treat our customers as we would like to be treated. We genuinely desire our customers to know that we value and care about them. We will make every effort to commit ourselves every day to exceeding their expectations.

Passion for winning:
We are committed to continuing our tradition of winning. We are empowered to overcome obstacles by doing what it takes to meet the needs of our customers and support our fellow associates. Our commitment to our customers is to have the desire and enthusiasm to be the best flooring retailer in Chattanooga.

Accountability at all levels
We will live up to our commitments and hold one another accountable. We will take ownership of problems and challenges that confront us and ensure that they are resolved to the satisfaction of all parties. Each day will be embraced as a day of service to the customer and not as “just another job.”

Commitment to continuous improvement
Every day we will take the initiative to find ways to complete our work better, smarter, and faster—and to help each other improve. We will use all of our resources to seek opportunities for personal and professional growth and development. Our goal is total customer satisfaction and building relationships for life.

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